BRAND HISTORY

"ABRACADABRA"! THE BRAND "BALTHAZAR BEL HASARD" WAS IMAGINED BY ITS FOUNDER, VALÉRIE GRENEY, LIKE A MAGIC SPELL — AN OMENS OF LUCK.
SURROUNDED BY INSPIRING FIGURES IN HER FAMILY (PAINTER, SCULPTOR, FASHION DESIGNER, ARCHITECT...), VALÉRIE GREW UP IN PARIS IN A DEMANDING ARTISTIC ENVIRONMENT.
A GRADUATE IN SPACE DESIGN FROM THE ÉCOLE BOULLE, THEN AN INTERIOR ARCHITECT IN A PARISIAN AGENCY, VALÉRIE DEVELOPED A KEEN SENSE OF COLORS, VOLUMES, AND MATERIALS.
HER CHIMERICAL AND JOYFUL UNIVERSE BLENDS WITH THE EXPERTISE OF FRENCH ARTISANS TO CREATE A UNIQUE GALLERY OF GOOD-LUCK OBJECTS FOR THE HOME AND WARDROBE: ART PRINTS, SILK, AND FINE PORCELAIN.
"INSTINCTIVELY, THE GAMES OF CHANCE OFTEN PROMISE THE MOST BEAUTIFUL HARMONIES!" IT IS THROUGH THIS MAGIC THAT EACH PIECE BECOMES UNIQUE, THANKS TO RANDOM DETAILS — "HAPPY ACCIDENTS".
NATURE, AS A SOURCE OF INSPIRATION, GUIDES THE CREATOR AS SHE IMAGINES COMPOSITIONS OF ANIMALS, PLANTS & MINERALS!
THE FOUR-LEAF CLOVER HAS NATURALLY BECOME THE BRAND'S EMBLEM OF GOOD LUCK!



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